Others saw a business opportunity: one travel agency in India scheduled a charter flight to watch the eclipse by air, with seats facing the sun selling at a premium.

也有人的看到了商机：一个印度旅行社安排专机在空中看日食，其中正对太阳的位置票价最高。

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The lawsuit alleged Wrigley, which spent millions of dollars on advertising its Eclipse brand with the allegedly false claim, was able to charge a price premium for the product and eventually elevated Eclipse gum into one of the top sellers in the product category.

FORBES: Wrigley Settles False-Ad Class Action For $6M