TheadjustedEBITmargin rose from 4.2% to 4.5%, driven by ourfocusonmedium hauland higher marginproduct, carefulcapacityand cost managementand a strongcontributionfrom our acquisitions.
Babies "R" Us has increased sales 10% annually since 2000, and its EBITmargin (earnings before interest and taxes as a percentage of sales) has averaged 11%.
Above, the average forecast of Trefis members for mobile phones EBITmargin for emerging markets indicates that margins will stay flat at around 12.5%, compared to the baseline Trefis estimate of a decrease from 10.5% in 2010 to 7.5% during the same period.