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All in all, it's a great business that should be easy to scale up.
FORBES: Great Expectations
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Phonevalley's Alexandre Mars says that both mobile banner ads and text-based campaigns have the advantage of being easy to scale.
FORBES: CMO Network
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Instead, many will switch to free alternatives such as Gnutella and its variants, which are less easy to scale up than Napster but are also harder to shut down and are getting easier to use.
ECONOMIST: Digital copyright