Being the front-runner is not easy and the race, which suddenly seems to have begun, is far from decided.

ECONOMIST: Presidential politics in Brazil

The last time he tried was in 1989, when Kentucky Derby runner-up Easy Goer lost to Sunday Silence by a nose.

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Its portfolio of wholly owned and affiliated digital companies include Schematic (content designers for digital communities), NuConomy (programmers in Israel building Web analytic tools) and Spot Runner (creating easy and affordable Web ads for small businesses).

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