It's not an easymarket to break into by any means, but with LG, Samsung, and Pantech -- historically the value leaders in the market -- moving up the food chain in recent years, it seems like there could be room for another player or two.
But analysts noted that Best Buy has passed a period of easymarket share growth that came after last year's collapse of archrival Circuit City, and may have misfired this holiday season by deciding not to compete more aggressively against its new direct competitors such as Wal-Mart and Amazon in favor of preserving profits.