Unfortunately, easy cases permitting marketers to establish meaningful differences among groups of customers and then to identify them-a phenomenon we call "actionable segmentation" - are rare.

营销商们能够在顾客群体中建立有意义的区别进而进行细分—我们称之为“可操作的分割”的现象，不幸的是，像这样的容易操作的案例实在稀少。

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People were borrowing, mortgaging their homes in many cases to obtain those bits of paper, because they were sure they found an easy way to make money.

在很多情况下，人们通过贷款、抵押他们的房子来购买郁金香本票，因为他们确信自己找到了一夜暴富的捷径。

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I mean it's pretty easy to measure errors in some cases.

有些类型的误差是很容易测量的

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"They're never easy cases, there's no smoking gun, " ACLU of Arizona legal director Dan Pochoda said of the class-action suit.

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The art and science of medicine is not in picking the easy cases, it is in determining the difficult ones.

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The easy cases have already left the welfare roles.

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