Unfortunately, easy cases permitting marketers to establish meaningful differences among groups of customers and then to identify them-a phenomenon we call "actionable segmentation" - are rare.
营销商们能够在顾客群体中建立有意义的区别进而进行细分—我们称之为“可操作的分割”的现象,不幸的是,像这样的容易操作的案例实在稀少。
People were borrowing, mortgaging their homes in many cases to obtain those bits of paper, because they were sure they found an easy way to make money.
在很多情况下,人们通过贷款、抵押他们的房子来购买郁金香本票,因为他们确信自己找到了一夜暴富的捷径。
In some cases, it may be quite easy and fast, and in other cases there are special issues that need to be resolved.
在某些情况下,有可能非常容易和快捷,但是在另外一些情况下,需要解决某些特殊的问题。
I mean it's pretty easy to measure errors in some cases.
有些类型的误差是很容易测量的
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