Google also features a line-up of cloud applications that make it a virtual one stop shop, and greatly enhances its brand, including Gmail, Google News, Google Docs and Spreadsheets, Google Chrome browser, Google reader, Froogle and the neat Google Earth.
Within that green box is a microplate reader, a workhorse appliance in labs on Earth but the first of its kind to work in the near-zero gravity at 250 miles up.
From sketchbooks, to Guides To Middle-earth, to art books, to anything designed to tempt a reader wanting a real book to touch and turn those pages, something was there.