Bridgestone became known for making the "thinking man's bicycle" because each ad spotlighted a different piece of equipment instead of a racing finish.

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If Roku let you sync up multiple remotes with a single box, each could serve as an ad-hoc wireless audio receiver for a room full of suddenly wireless speakers.

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Then there is the process of automatic ad optimization where many versions of a single ad get pitted against each other in search of the one that gets clicked the most.

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