For the first time, a recent study of EA Games shows proof that advertisers may actually benefit from something many gamers hate: in-game advertising.

一项最近的研究首次表明广告商确实能从游戏玩家所憎恨的游戏内置广告中获利。

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"We've received complaints from a lot of customers who we recognise and respect, " said Frank Gibeau, EA Games' president.

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Kaka follows in the footsteps of past cover athletes like Wayne Rooney and Ronaldinho (the Brazilian has appeared on the cover of seven EA games).

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It brings together phenomenal power and functionality, marked out by the fact it comes with two essential BBC apps and a killer EA Games title in Sims Freeplay.

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