Instead of targeting buyers using general demographics studies, e-readers gently steer consumers to new purchases inspired by their last choices.

如果不再去通过人口数据统计研究来定位读者群，电子书的读者们最后被一种新的购买方式影响而产生了改变。

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E-Steer which eliminates the need for the traditional power-steering system's hydraulic pump, hoses, fluid and belts.

ECONOMIST: MONITOR

E-Trade is discounting fees to the likes of Microsoft, Boeing and Oracle for the right to steer 1 million employees seeking information on their stock options through the main E-Trade portal.

FORBES: After the Bubble