Dale says that Ctrip's biggest challenge outside of China is that people don't know its brand, and using social media and e-marketing are great ways to rectify that.

Dale说携程网在国外面临的最大挑战是外国人不知道这个品牌，使用社会媒体和电子营销策略是改变这种状况的不错的方法。

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E - marketing is the current buzzword.

电子营销是现在的时髦词汇。

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One of the beauties of E?marketing is that you control the entire process from start to finish.

网络 营销的妙处之一，是你从头到尾地控制整个过程。

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Research by the Direct Marketing Association and e-mail marketing firm Experian showed that 26% of marketers are confused about the new directive and do not know what impact it will have on their business.

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It's hard to tell how much of this is due to the recession and how much is the ongoing shift from print to e-marketing.

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"We gained a great deal of new followers and engaged in some great conversations, driving users to our website, " says Emily Burns Perryman, Freed Maxick's e-marketing communications specialist.

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