It may not be long before Amazon and other e-tailers export their increasingly sharp marketing models to Asia, says Visa's Perlman.

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Yet Google is a champion of open data, making it trivially easy for any Google user to export their e-mail, bookmarks and other data for use in competing applications on different platforms.

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Unless and until the export is being driven by a desire for more efficient and safe recycling, and not a desire to avoid real costs, export is not the answer to the e-waste crisis.

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