Alibaba, China's leading e-commerce platform, faces the same challenge, but more so.

阿里巴巴，中国领先的电子商务平台，面对着同样的挑战，比之更为严峻。

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The eBay marketplace is a highly diversified e-commerce platform that handles a huge number of transactions each second.

eBay市场是一个高度多元化的电子商务平台，每秒钟可处理大量交易。

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He says that they still currently use an "archaic" e-commerce platform, but that blogging and direct engagement on external networks are their current tools for reaching out to ModCloth customers.

他说，他们仍然使用着一种“古老的”电子商务平台，但现在联络ModCloth客户的主要工具是博客和外部网络。

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EBay has made several recent e-commerce acquisitions, such as e-commerce platform GSI Commerce Inc. and Milo Inc.

WSJ: EBay Buys Hunch to Serve E-Commerce Recommendations

However, he says Alibaba, as the leading e-commerce platform, is partly to blame.

FORBES: As Sales Decelerate In China, Alibaba Sharpens Its Toolbox

Fulgoni said that consumers are being won over by the convenience and lower prices of the e-commerce platform over other retail.

FORBES: Strong Showing for U.S. E-Commerce Sales