But in some cases, one marketer's owned media become another marketer's paid media—for instance, when an e-commerce retailer sells ad space on its Web site.

但在某些情况下，某市场营销者的自有媒介会成为另一个营销者的付费媒介。比如，当某电子商务零售商出售其网站上的广告空间时。

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But in some cases, one marketer's owned media become another marketer's paid media - for instance, when an e-commerce retailer sells AD space on its Web site.

在某些情况下，某营销者的自有媒介会成为另一个营销者的付费媒介。

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The price of Amazon’s e-reader just keeps on dwindling, including an ad-supported Wi-Fi model for as little as $114, and a 3G Kindle priced at $139.

亚马逊电子阅读器价格持续低迷，其中支持广告的wi-fi版本只需114美元，而3G版本也降到了139美元。

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The idea for its commercial, however, may not be one cooked up by E-Trade ad agency Grey Group.

FORBES: E-Trade, Preparing For Super Bowl, Seeks Fresh 'Baby' Concepts

One unit, curiously called Chaos to Order, went after e- business from ad agencies as others pursued similar opportunities elsewhere.

FORBES: A shock to the system

It happened again very publicly just last week, when Chris Lee, a family values Republican congressman from upstate New York, discovered it wasn't such a great idea to respond to a woman's Craigslist personal ad by e-mailing her a photo of himself, shirtless, using his own real name but claiming he was a lobbyist (and "a very fit fun classy guy" too).

FORBES: Magazine Article