B2C e-commerce platform 360Buy began to sell self-grown rice on its shelf, its CEO Liu Qiangdong said on his microblog Tuesday, National Business Daily reported.

据《每日经济新闻》报道，5月31日，京东商城首席执行官刘强东在其微博上宣布，该公司"自种"大米开始上架出售。

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You free up shelf space for new books (or for things other than books) and you get to keep the actual text itself, which you can access on a computer, tablet, e-reader, or smartphone.

你释放了家里的书架空间，可以买更多新书(或其他东西)，同时你还拥有那些书的电子档，可以通过电脑、平板、电子阅读器或智能手机随时阅读。

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Advertising in books - the tangible things that you put on your shelf or leave on your coffee table - seems weird. But e-books aren't a possession.

书里面的广告是有形的，你会把他放在书架上或放在咖啡桌上，这听起来有点奇怪。

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Google Books lists nearly three million free e-books, which can be browsed by clicking on its Free Classics shelf and can be read on most devices, except for Kindles that aren't the KindleFire.

BBC: Free e-books provide unlimited holiday reading

To the right, a button lets you open the book (you can also accomplish this by simply clicking on the book, naturally), view more info on the title, delete it from your shelf or find similar books -- yet another spot for some e-book upselling.

ENGADGET: Kobo Glo review: another illuminated e-reader lights up the market

The offering, which will be underwritten by Citigroup, is expected to occur on March 19, according to a press release issued by E-Trade, and had been in the works for quite some time: a shelf registration to the offering had been filed with the SEC last May.

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