abstract:Email appending, also known as e-appending, is a marketing practice that involves taking known customer data (first name, last name, and postal address) and matching it against a vendor's database to obtain email addresses. The purpose is to grow one's email subscriber list with the intent of sending customers information via email instead of through traditional mail.
For instance, mostimportantsystemprocesses, such asE-mailtransportandremoteaccess, continuouslylogactivity, appendingeach newentry to the endof the file.