Ultimately, digital signage does a lot of the same things static signage does, just with dynamic movement.

数字标牌的很多功能基本上都是静态标识已经实现了的，它只是带有动态显示而已。

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To determine if digital signage is a natural fit for their customers, signmakers must ask where it would make good business sense to add dynamic content to an existing static signage environment.

要确定数字标牌对客户来说是否是合适的选择，标识制作商就必须询问清楚，客户要在哪个位置将动态内容叠加在现有静态标识环境中，从而达到良好的商业宣传效果。

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