If you took apart the plastic anti-theft tag on a DVD case, you'd find a thin piece of metallic glass that looks like aluminum foil.

如果你把一个DVD盒上的塑料防盗标签拆下来，你将会发现看起来像铝箔的一层很薄的金属玻璃。

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What's more--and tangible--an Emmy-winner sticker on a DVD case can prove a differentiator at the checkout aisle.

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The publisher will also be rolling out an environmentally friendly DVD case for all their future PC releases.

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Although the rate of decline has slowed down, we do not foresee a case where the DVD subscriber base will stabilize, let alone grow.

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