Taking the mobile phone and the shampoo as inspection object,this paper designes an empirical study about the different role of durable goods and daily necessities in the effect of customer value to brand loyalty.
分别以手机和洗发水为考察对象,实证研究了耐用品和日用品这两类不同产品作用下顾客价值对品牌忠诚的影响。
参考来源 - 产品类别调节作用下顾客价值对品牌忠诚影响的实证研究·2,447,543篇论文数据，部分数据来源于NoteExpress
N-PLURAL Durable goods or durables are goods such as televisions or cars which are expected to last a long time, and are bought infrequently. 耐用品 [美国英语]
Spending on consumer durable goods like autos dropped precipitously in 1930.
1930年，类似汽车这样的耐用消费品支出急剧下跌。
Over all, orders for durable goods were down 25 percent from a year earlier.
从总体看，耐用品的订单比一年前减少了25%。
Orders for durable goods and a private payroll report were surprisingly good.
耐用品订单与私人工资单报告出奇地利好。
应用推荐