Du Pont's decisions about Web content are made by the individual business units -- "by the people who own the information and who are either going to get the benefit or suffer the pain, " Leach says.

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His benefactors include onetime presidential candidate Pierre S. (Pete) du Pont.

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But he says that's less likely to happen now that Du Pont has secure extranets for customers, suppliers and business partners.

CNN: Does your Web site reveal too much?