Drugs investment analytic many customers do not love the elation, feel very clever salesman.

药品招商解析很多客户都不喜欢那种得意洋洋，深感自己很聪明的业务员。

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The characteristics of new drugs are of high cost and high accession, due to high-investment, advanced-technology, high-risk, long-cycle and complicated process of research and development.

由于新药研发的高投入、高技术、高风险、周期长和过程复杂等原因，使新药的价值形成具有高成本和高附加值的特点。

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In summary, drugs without a significant return on investment, will often be limited in their production in favor of drugs which may produce higher profit margins.

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These market forces will always make investment in policing drugs insufficient.

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"Discovery needs to be underpinned by new financial mechanisms that allow companies to receive a return on their investment in new drugs, while limiting their use to situations of greatest need, " Mr. Brennan said.

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