Rosemary Randall explains how psychology and emotion are key to driving the behavioural change needed to reduce our carbon footprints Link to this video.

Rosemary Randall解释了心理学和情感是如何作为关键，推动人们行为的改变，以减低我们的碳足迹的。

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We suspect that emotion plays an important role in driving this effect,’ says Teper.

我怀疑情感因素对人们做出这种选择起了重要的作用“Teper说。

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Emotion and desire are the driving force behind all human effort and creativity, no matter how high the effort and the appearance of the present is presented to us.

情感和愿望是人类一切努力和创造背后的动力，不管呈现在我们面前的这种努力和创造外表上是多么高超。

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Emotion, not reason, is driving these declines.

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History, along with basic economic logic tell us that emotion, rather than rational thought, is driving this latest bout of low economic self-esteem.

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When the customer is empowered with an emotion that speaks to the morals and values driving their basic desires, your message and brand become sticky.

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