In fact, it was eerily familiar: In 2000, Esquire gulled many with a profile of a company called Freewheelz, which supposedly offered free cars to drivers willing to tool around in a vehicle that served as a mobile billboard.
Ron says what they came up with was "a working tool for drivers, with a whole series of aspects which made their working day more useful and effective".
In a technology advance that will ultimately help drivers around the world avoid rush hour traffic jams, IBM Research has developed a new predictive modeling tool that will let drivers quickly access personalized travel recommendations to help them avoid congestion, and save time and fuel.