The new store experience is driven by a friendlier user interface and a new collections feature to quickly access popular apps and games available now, or soon, such as foursquare, Angry Birds, Need for Speed Shift and Real Golf 2011.

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In the HCM market many companies will choose Workday, largely driven by its architecture and snazzy user interface.

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There are even more questions about whether a crowded TV Guide app market will be driven by check-ins and comments or just the best interface.

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