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Over the last 20 years, ever since Microsoft under Bill Gates missed the internet like a hitter striking out with the bat on his shoulder, Microsoft has proven its willingness to arrive late to the party, to persist and to drink its share of the punch.
ENGADGET: Editorial: Microsoft is singing the right tune with some wrong notes
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He also made a Christmas rum punch that included traditional herbs and a Bajan drink called Falernum, a sweet liquor believed to be invented in Barbados that is used in Caribbean and tropical drinks.
FORBES: Barbados, The Rum Island
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But Kickstart, which comes in flavors such as "energizing orange citrus" and "energizing fruit punch, " could nevertheless give the company a side-door into the fast-growing energy drink market without getting tangled in any of its controversies.
NPR: Mountain Dew Introduces A Breakfast Drink