Coke stock has slid sideways in the hands of Goizueta's hapless successors--first, Douglas Ivester, who lasted all of 26 months, now Douglas Daft.

FORBES: Gone Flat

In February, Mr Ivester's successor, Douglas Daft, suddenly announced his retirement.

ECONOMIST: Coca-Cola has turned to its past to find a new boss

Among the 1, 300 business leaders at the forum will be Microsoft founder Bill Gates, Douglas Daft of Coca Cola, Nobuyuki Idei of Sony and Carly Fiorina of Hewlett-Packard.

BBC: Economic gloom at Davos forum