(The whole group that is donating to her is just from our family." ) Oluoch gives one reason for peoples' reluctance to donate blood.

VOA: standard.2010.06.04

Weinstein Books, a member of the Perseus Books Group, is donating a portion of her book revenues to the organization.

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Real estate mogul Stephen Ross of The Related Group told me that he thinks that instead of donating half his wealth to a charitable cause, leaving that money to the government in the form of taxes is another way of giving back.

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On that front, Shannon says the group is considering alternatives like using some sort of alternative currency or donating winnings to charity.

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