so I don't know, I think it's just really cool to be able to work something from the ground up.

所以，我不知道，我就是觉得能从头开始做一件事很酷。

什么是认知科学？ - SpeakingMax英语口语达人

Our trendsetters don't try to be cool--they just are.

FORBES: Magazine Article

I'm not recommending that, but this is how to get their attention because you don't have to be classy and cool trying to get off the wait list.

NPR: Ask Amy: Responding to the Thin Envelope

The Lakers light their court in the same fashion, but they're the Lakers, in showbiz L.A. (For what it's worth: Barclays is much lower-lit than Madison Square Garden.) The Nets don't have to try so hard to be cool.

WSJ: Brooklyn Nets: Come On, Brooklyn: Turn On the Lights