"Exactly how much it's going to warm up, we don't know, " Schneider said.

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The plans "are very alluring for people who want to create some extra cash, " says Don Linzer, chief executive of Schneider Downs Wealth Management Advisors in Pittsburgh.

WSJ: Getting Going: Buying Stock From the Boss

"Some people can have sensational moments at the convention, but don't fool yourself, " CNN senior political analyst Bill Schneider said.

CNN: All lights shine on Kerry