In the past four years Huang has taken Nvidia from a trailing position to dominance in the breakneck, highly lucrative graphics-chip business.

FORBES: Shoot To Kill

Neither company is pitching from a position of dominance, which it would have done in previous eras, but rather one of world-weary self interest.

BBC: AD BREAKDOWN

Analysts and market participants have long said the Merc has the most envious competitive position of all, with its dominance in the growing business of derivatives trading.

FORBES: The $25 Billion Gorilla