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If the alternative to using your service is to do the work in-house, then you must show how you can do the work better and faster.
FORBES: Let's Talk Competition
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From an office inside the Queen Sofia Spanish Institute on Park Avenue, Ms. Deitz and three employees (longstanding loyalists who are often joined by paid interns) do everything in-house, including the taxes.
WSJ: Culture City: The Quarterly Wins the Race
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Just as in manufacturing, the solution to the growing complexity of white-collar work is to do less of it in-house.
ECONOMIST: Men and machines
