Music producer DJShadow packs up an asset collection for torrent download: three music tracks, video footage, a photo vault and ... the RealPlayer desktop client.
In the last few months the company has worked with creators including Counting Crows, DJShadow, Chester French and Pharrell Williams, and most recently skateboarding legends Tony Hawk and Stacy Peralta, who released the cult 80s skateboarding film The Search for Animal Chin via BitTorrent last week.