As the soft strength government image, is the official troop overall quality, incumbent party's ruling ability and the administration achievement and so on objectively displays the cognition and the appraisal which obtains in the public, also is the government knows and beautifully approves, in the certain degree is "the national brand", "the city brand", for wins the public support and the trust, displays own function, can condense the public the spirit, manifests social the values, guides people's thought trend, entrusts with people's dependent feeling, manifests the people to construct the country to be self-confident.

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