Near Christmas, volunteers put on a dazzling display of lights and, on the day before Christmas Eve, The Ship Inn cooks up a traditional dish of stargazy pie in honour of local lad Tom Bawcock, who supposedly ended a village famine by braving storms to land a bounty of fish.
The same is true if we limit the effect to the number of believers whose homes display candles, lights, symbols, Scandinavian wildlife and vegetation and whatever else the spirit moves them to exhibit.