At the heart of the system is eye-tracking software, making this agreement central to the future of display and user interaction.

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The talk will include "technical content involving head-mounted display hardware and its interaction with the human perceptual system, " with Abrash examining one real world discrepancy to which human perception is sensitive.

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Pandora currently serves about 8 to 12 ads per hour which can consist of 7- to 8 interaction-based display ads and 3 to 4 audio ads.

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