Tiffany's accorded Mr Moore the title of vice-president for window-display, a juxtaposition of the seemingly grand and the ordinary that may have amused him.
Other promotions included window-display contests for tour agencies abroad and tax rebates for those local agencies that purchased vehicles for tourism purposes.
Diet Pepsi has commissioned the pint-sized British window dresser to create a displayfor its new (and rather controversial) Skinny Can, which will be on display throughout New York Fashion Week.