Mojiva, a mobile-first global advertising display company offering both a mobile adnetwork (Mojiva), and a mobile ad-serving platform (Mocean Mobile), is a company that has not one or two, but seven female executives at the helm.
When it bought the adnetwork DoubleClick, though, in 2007 to compete in display advertising, it decided to switch to the DoubleClick cookie style, which was to drop cookies on the computers of anyone who visited a website (not just those who clicked on ads).