While sketchbooks won't be standard issue for the professional artists on the Disko Bay Expedition, David Buckland says creative freedom will be encouraged.
Between 2006 and 2010 it sold licences to firms including ExxonMobil, Chevron and Cairn Energy, which recently found traces of oil in western Disko Bay.
The boss of Greenland's Bureau of Minerals and Petroleum, Jorn Skolv Nielsen, describes it as a big reason for the bureau's decision to open Greenland's western Disko Bay, where Cairn Energy drilled in 2010-11.