In short, the experience will evolve to become a content acquisition and discoverytool and a software system that could tie together multiple devices in a wireless home.
Gov Girls: Provides a discoverytool to learn about women in politics and allows girls to receive updates on their career achievements through social media and email alerts.
As Rhomberg points out, the oldest data-driven discoverytool is the bestseller list, but that relies on mass popularity whereas JellyBooks has data-driven approach which is unique to each person.