The company has also increased its efforts in the direction of mobile commerce with its apps reaching the 100 million download milestone last month.

FORBES: Look For M-Commerce And PayPal Growth In eBay's Q3 Earnings

President Obama challenged companies to begin immediately working with privacy advocates, consumer protection enforcement agencies, and others under the direction of the Commerce Department to develop enforceable codes of conduct.

FORBES: President Obama's Consumer Privacy Bill of Rights

This is a positive step into the direction of F-commerce.

FORBES: Attention Facebook Shoppers: Get Ready For F-Commerce