Find this orientation by looking through the crystal at the sky at a time when you can see the sun, mark the sun's direction on the crystal, and your mark will always point towards the sun when you match the beams from even a tiny patch of blue in an otherwise overcast sky.
If it is not crystal clear already, this is all going in a direction where we will not be generating content for our own pleasure and that of our friends, but for the machines that can extract value from it.