However, this new feature is more directed and specific and makes it halfway in between a search engine and what StumbleUpon used to be.

FORBES: StumbleUpon Brings More Focus With Explore Box

The blog was just a pointless rant (against Leo Apotheker and Larry Ellison as well as Hurd), but the fact that search engine users were, for a period of days, directed there so prominently is just another example of the viral power of the digital media to insult and degrade.

FORBES: Advantage, Mark Hurd: Oracle's Future is the Story

It said that when people used its new engine to search for a Baidu-related service, its rival re-directed them to its own search page.

BBC: China's search giant Baidu 'in war' with rival Qihoo