Dell (founded in 1984) made its name building PCs more efficiently than anyone else and selling them direct to consumers.

戴尔（创建于1984）因高效生产/组装个人电脑及厂家直销的方式而名声大噪。

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Dell focused on selling personal computers direct to business, allowing customers to tailor computers to their needs.

戴尔将焦点放在个人电脑直销业务上，并按消费者需求为他们量身定造产品。

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In the past Dell used its extremely efficient supply chain, lack of sales staff, paltry inventory and direct link to customers to offer low prices that rivals could not seem to match.

过去戴尔凭借他高效的产品供应链和其直销模式打出了令竞争对手无法企及的低价。

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He quit last year as Compaq dealers rebelled at his plans to dramatically increase direct sales of PCs, the better to compete with Dell.

FORBES: Luxe.Com

Soon after assembling his new gang of direct reports Dell decided it was time to hear from the public, knowing that he would get an earful.

FORBES: The Second Coming

In the 1990s, it was easy for Dell to use its direct-sales model to take share from companies like Compaq that were selling through higher cost retail stores.

FORBES: No End in Sight For Dell's Lost Decade