When Google went public in August 2004, many were impressed that the stock opened at a premium to the price paid in what was then (and in some respects still is) the unheard of direct auction IPO.

2004年8月，当Google公开上市的时候，很多人对于这支股票印象深刻，因为它相比其闻所未闻的直接拍卖IPO的定价有所高开。

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Here when you have that premium content, its purchase is the purchase of purchasing a direct like you, or does it go through Apple?

在这里，当你拥有了一流的内容，购买它是购买，像你那样，还是要经过苹果？

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Article 29 an insurance company shall not pay the agency commission to a concurrent-business insurance agent by means of direct deduction with premium or by cash.

第二十九条保险公司不得以直接冲减保费或现金方式向保险兼业代理人支付代理手续费。

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Rather than sell those eyeballs programmatically for pennies, Bankoff has built a sales team of 26 that direct-sells premium sponsorships to the likes of BMW, Microsoft and Samsung.

FORBES: Meet The Digital Upstart That Thinks Millions Of Rowdy Fans Are The Future Of The Web

At FORBES, direct sales for our premium content (as opposed to programmatic buying) consistently yields much higher CPMs for desktop and frequently for mobile.

FORBES: Inside Forbes: What Mobile Means for Journalism and My Restless Nights

LinkedIn offers premium memberships with features such as enhanced search, direct messaging and seeing who has viewed your profile.

CNN: Why Facebook will never charge you