In either case, NSI recognizes the user as the direct owner of the domain name, which can be used to establish a company's online brand through URLs and e-mail addresses.

CNN: New domain name system creates confusion over ownership

Some of Ashley's previous appointments, including brief stints for Dennis Wise as executive director and Joe Kinnear as manager, had been criticised by fans and suspicion remains on Tyneside over the Sports Direct owner's stewardship of the club.

BBC: Newcastle boss Alan Pardew accepts fans' ambivalence

Yet although the new owner was direct and determined to win, he did not meddle in team affairs or dictate to the coaches.

BBC: SPORT | Football | My Club | Man Utd | In search of the Glazers