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For those extolling the virtues of social media as a direct influence on travel planning decisions, the stats are rather low.

对于那些吹捧社会媒体对旅游计划决策有直接影响的人来说，这些数字非常低。

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Advertising is measured in booked exposures, i.e. page views, while social media is measured in direct interactions, i.e. number of friends, number of views or number of users.

广告的衡量标准是曝光率，比如页面浏览量。而社交媒体的衡量标准是直接互动的次数，比如朋友、浏览或用户的数量。

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Online advertising and digital direct media are expected to outperform local media, according to the firm.

FORBES: Ad, PR agencies grow despite slowing U.S. ad spending growth

The XBMC Media Center feature allows users to directly connect the NAS through their TV's HDMI port for direct media playback.

ENGADGET: QNAP adds NAS lines with XBMC support, skips the home theater middleman

Supposedly, DMM wants to take advantage of "existing manufacturer relationships" in China to offer tablets through the Buyers Club of another company, Direct Media Marketing -- which doesn't appear to exist on the internet, at least as it's described.

ENGADGET: Ginsu knives, psychic hotlines and a $90 tablet: the story behind the Matrix One (update: more details)