These tour operators tend to have great products not available via any distribution channel and their marketing can be limited to spending a few dollars on Google and other direct approaches.
这些旅游运营商通常不会把好的旅游产品放入分销渠道,他们的市场策略仅限于在Google和其他直销渠道上投入一些推广费用。
Dwyer and Tanner (2006) note that business marketing generally entails shorter and more direct channels of distribution.
Dwyer and Tanner(2006)注意到企业营销的分销渠道一般更短更直接。
In addition, the marketing mode must be transformed in 2010, and the single direct selling will be changed into directly selling together with the distribution.
而且2010年的销售模式也要转型,由原来的单纯直销转变为直销和经销同时并行。
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