The adoption of a business model in which services are offered on demand through direct contact between a customer and supplier, usually via mobile technology.

指一种通过顾客和服务者直接联系(通常通过移动技术)实现服务直接对接需求的商业模式的应用。

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Uberization (noun) : The adoption of a business model in which services are offered on demand through direct contact between a customer and supplier, usually via mobile technology.

(名词)：优步化，通常以移动技术直接连接顾客和供应商来为顾客提供服务的一种商业模式的应用。

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For more than a decade, Dell rode its direct sales model and surging demand from businesses for bland, affordable personal computers to industry dominance.

FORBES: Magazine Article

Regardless of what you think about the history of direct sales, this model now has potential to tap into customer demand for alternative shopping channels and drive sales more efficiently than traditional retailers.

FORBES: The Future Of E-Commerce: Bridging The Online/Offline Gap