An example of this is in the Pilates program at Pixar Animation Studios that I direct we have three levels of instruction, beginning, intermediate and advanced.
Thus when Viacom licenses Rugrats toothpaste and Rugrats macaroni cheese, it both makes money and promotes the direct-to-video movie launched last year and the full-blown animation feature due out later this year.
The company has already landed direct content licensing agreements with the world's leading studios, content creators and distributors including DreamWorks Animation, NBCUniversal, Paramount Pictures, Relativity Media, Sony Pictures Home Entertainment, Twentieth Century Fox, Warner Bros.